Privacy Policy

Updated: November 26, 2025

Tettra, Inc operates Guidemaker (“us”, “we”, or “our”), the web service located at https://www.guidemaker.com (the “Service”).

This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.

We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy.

Information We Collect and Receive

We collect different kinds of information. Some of it is personally identifiable and some is non-identifying or aggregated. Here are the types of information we collect or receive:

• Personal Identifying Information. Guidemaker collects your email address and full name when you create an account.
• Log data. When you use Guidemaker, our servers automatically record information, including information that your browser sends whenever you visit a website. This log data may include your IP address, the address of the web page you visited before coming to Guidemaker, your browser type and settings, the date and time of your request, information about your browser configuration and plug-ins, language preferences, and cookie data.
• Device information. In addition to log data, we may also collect information about the device you’re using Guidemaker on, including what type of device it is, what operating system you’re using, device settings, unique device identifiers, and crash data. Whether we collect some or all of this information often depends on what type of device you’re using and its settings.
• Usage information. This is information about which features you interact with within Guidemaker. We don’t log the actual content of the guides, just the fact that an event happened using those features on Guidemaker.
• Third Party Data. Guidemaker may receive data about organizations, industries, Website visitors, marketing campaigns and other matters related to our business from third parties that we use to make our own information better or more useful. For example, we may use a service to determine your job title based on your email address so we can suggest Guidemaker use cases that match your industry and role.

Cookie policy

Guidemaker uses cookies, or similar technologies like single-pixel gifs and web beacons, to record log data. We use both session-based and persistent cookies.

Cookies are small text files sent by us to your computer and from your computer to us, each time you visit our website. They are unique to your Guidemaker account or your browser. Session-based cookies last only while your browser is open and are automatically deleted when you close your browser. Persistent cookies last until you or your browser deletes them or until they expire.

Some cookies are associated with your Guidemaker account and personal information in order to remember that you are logged in and which team you are logged into. Other cookies are not tied to your Guidemaker account but are unique and allow us to do site analytics and customization, among other similar things. If you access Guidemaker through your browser, you can manage your cookie settings there but if you disable all cookies you may not be able to use Guidemaker.

Guidemaker sets and accesses our own cookies on our company-owned domains. In addition, we use 3rd parties like Google Analytics, Intercom and Posthog for website analytics.

We use 3rd party cookies from Facebook to make advertising messages more relevant. You can learn more about Facebook Custom Audience and find instructions on how to opt out here.

We do not currently recognize or respond to browser-initiated Do Not Track signals as there is no consistent industry standard for compliance.

2. European Union’s General Data Protection Regulation

This section of our Privacy Policy applies to all residents of any member states of the European Union (“EU Resident”), including the United Kingdom.

Any Personal Identifying Information you provide to us to create a Guidemaker account (“Account Information”) shall be used only for the purposes of providing you with our service , in accordance with the European Union’s General Data Protection Regulation (“GDPR”).  Guidemaker will delete all Account Information of a EU Resident, within 90 days after the receipt of your written request to delete your Account Information.

In accordance with the GDPR, Guidemaker will (i) use the information we collect about you only for the purposes described herein this policy (ii) store all information we collect about you in secure hosting facilities, (iii) notify you of any data breach or incident within 72 hours of becoming aware of the situation, (iv) respond to any of your inquiries about Guidemaker’s collection, use, maintenance, and deletion of your information within 30 days, and (v) will not retain data longer than is necessary to fulfill the purposes for which it was collected or as required by applicable laws or regulations.

Pursuant to the GDPR, you have the right and request from Guidemaker (i) access to the information we collected about you, (ii) correct any inaccuracies to the information we collect about you, (iii) erase any and all information we collect about you, (iv) restrict how we use the information we collect about you, (v) transfer the information we collect about you to another third party, (vi) object to our use of any information we collect about you for any purposes, (vii) not be subject to automated decision-making.  Please direct any of the aforesaid request to Guidemaker’s Data Protection Officer, as set forth below. Guidemaker will, within 30 days, respond to your request.

Guidemaker will store any Personal Identifying Information we collect about you on secured and encrypted servers located in the United States.  From time to time, certain upgrades, maintenance, and integration of new technology will require that we transfer any Personal Identifying Information we collect about you onto different, but similarly secured and encrypted servers, which will also be located within the United States.

Guidemaker is dedicated to protecting the information we collect about you and fulfilling all obligations to you in compliance with the GDPR.  If you are dissatisfied with Guidemaker’s response to your requests, the GDPR provides you with the right to lodge a complaint against Guidemaker with a supervisory authority of the European Union.

3. How we use your information

We use your information for the following:

• To provide, maintain and improve Guidemaker’s Service, Websites and business. This includes use of information to support delivery of the Service, prevent or address service errors, security or technical issues, analyze and monitor usage, trends and other activities or at an Authorized User’s request.
• Understanding and improving our products. To make the product better we have to understand how users are using it. We look at usage data from all customers in many different ways to improve our products, including research. This policy is not intended to place any limits on what we do with usage data that is aggregated or de-identified so it is no longer tied to a Guidemaker user.
• Investigating and preventing issues from happening. We work hard to keep Guidemaker secure and to prevent abuse and fraud.
• Communicating with you
  • Solving your problems and responding to your requests. If you contact us with a problem or question, we will use your information to respond to that request and address your problems or concerns.
  • In-product communications. We may use the information you provide to contact you through in-product messaging tools.
  • Email messages. We may send you service and administrative emails. We may also contact you to inform you about changes in our services, our service offerings and important service related notices, such as changes to this policy or security and fraud notices. These messages are considered part of the service and you may not opt-out of them. In addition, we sometimes send emails to Guidemaker users about new product features or other news about Guidemaker. You can opt-out of these at any time.

Data retention

We will retain your personal information for the length of time needed to fulfill the purposes outlined in this privacy policy unless a longer retention period is required or permitted by law.

4. Security

Guidemaker takes security of data very seriously. Guidemaker works hard to protect information you provide from loss, misuse, and unauthorized access or disclosure. Given the nature of communications and information processing technology, Guidemaker cannot guarantee that information, during transmission through the Internet or while stored on our systems or otherwise in our care, will be absolutely safe from intrusion by others.

Data Breach or Incident Notification Policy

Guidemaker will, within 72 hours, notify you in writing upon verification of a security breach of the Guidemaker service that affects your data. Notification will describe the breach, the status of our investigation, and what steps, if any, you are advised to take.

5. Third-party Services

We rely on a number of third-party software services to help us provide better service to our customers. This section describes providers we integrate with, what data is stored by these providers, and how that data is used. This list is not meant to be exhaustive and is included here for illustrative purposes. As the Guidemaker product improves and technologies change we may integrate with different or additional providers. If you have questions or would like more details about how your data is stored and shared, please contact us.

• Vercel – Vercel provides application hosting services for Guidemaker.
• Intercom – We use Intercom to provide support. We send Intercom your full name, email address and account information.
• Loops – We use Loops to send automated product-related emails and marketing emails. We send Loops your full name, email address and some other account information.
• Posthog – We use Posthog to store and analyze product usage data. When you interact with the Guidemaker app we send data on what features you’re using along with your user id and other metadata to Posthog. We don’t send the content of the interaction. For example, if you make a guide, we’ll record the fact that you created a guide, your user id and the id of the guide you created, but not the title or content of the guide itself.
• Planetscale – Planetscale hosts Guidemaker’s database backend. Customer data stored on Planetscale is fully encrypted in transit and at rest.
• Amazon Web Services – We use Amazon Simple Storage Service (S3) to host customer images and files.
• OpenAI – We use OpenAI to power our AI features.
• Railway – We use Railway to host our video generation infrastructure. When you create a guide with a video, we send Railway the guide title and description, along with each step title, description, and image.

6. Changes to This Policy

This privacy policy may change from time to time. We will post the changes to this page and will notify you.

By continuing to access or use the services provided by Guidemaker after those changes become effective, you agree to be bound by the revised Privacy Policy.

If you are a EU Resident, changes to our Privacy Policy will take effect upon your express consent.

7. Contacting Guidemaker

Please feel free to contact Guidemaker if you have any questions about this Privacy Policy or Guidemaker’s practices, or if you are seeking to exercise any of your statutory rights. You may contact us at team@guidemaker.com or at our mailing address below:

Guidemaker
202 Washington Street
Suite #346
Brookline, MA 02445
USA

Data Protection Officer

You may contact our Data Protection Officer by the following:

VIA postal address:
Guidemaker
c/o Data Protection Officer
202 Washington Street
Suite #346
Brookline, MA 02445
USA

By e-mail: dpo@guidemaker.com